The basis for every number we publish
Every figure on this site appears here, with what it means, how it was arrived at, where it came from and when that source was last checked. This page is generated from the same records the figures are rendered from, so it cannot quietly leave one out. Marked figures link here from wherever they appear.
Figures from a named source
Salary data, published price lists and regulators’ own statements. Marked with an asterisk where they appear.
The annual cost of employing one front-office person. SEEK's advertised full-time averages for a receptionist in Australia run from $48,446 (hospitality) to $61,239 (government and defence); the offer's figure is the top of that range plus superannuation and the on-costs of an employee, and covers after-hours cover the salary alone does not.
Source: SEEK — Receptionist Salary in AU, August 2026 · Checked
The annual cost of a person whose job is turning inspections into signed work. SEEK's advertised full-time averages for a sales representative in Australia run from $59,744 to $95,666 by industry; the offer's figure sits inside that range, toward the technically-skilled end, because a termite closer has to read a site as well as sell.
Source: SEEK — Sales Representative Salary in AU, August 2026 · Checked
The annual cost of the evening data entry and the compliance paperwork. SEEK's advertised full-time averages for a compliance officer run from $72,878 to $95,179, so the offer's figure sits deliberately below the range — most operators do not employ one, they absorb the work themselves after hours.
Source: SEEK — Compliance Officer Salary in AU, August 2026 · Checked
The annual cost of the person who keeps customers coming back. SEEK's advertised full-time averages for a marketing coordinator run from $65,733 to $84,948 by industry; the offer's figure sits inside that range because retention work in this trade is coordination and follow-up rather than campaign strategy.
Source: SEEK — Marketing Coordinator Salary in AU, August 2026 · Checked
The annual cost of keeping the books. SEEK's advertised full-time averages for a bookkeeper are $61,633 (administration) to $65,725 (accounting); the offer's figure sits below both because a business this size buys part-time or contract bookkeeping rather than a full-time seat.
Source: SEEK — Bookkeeper Salary in AU, August 2026 · Checked
The annual cost of the person who owns the whiteboard. SEEK's advertised full-time averages for a scheduler run from $61,989 (administration) to $149,854 (ICT); the offer's figure sits near the lower, trade-facing end of that spread rather than the project-scheduling end.
Source: SEEK — Scheduler Salary in AU, August 2026 · Checked
The annual cost of HR and payroll-compliance support. SEEK's advertised full-time averages for a human resources manager are $121,183 to $127,163 in the highest-paying industries, so the offer's figure sits well below them: a pest business of this size buys advice on a retainer, it does not employ an HR manager.
Source: SEEK — Human Resources Manager Salary in AU, August 2026 · Checked
The annual cost of a business development or key-account manager. SEEK's advertised full-time averages for a business development manager run from $97,530 to $140,012 by industry, so the offer's figure sits below the bottom of the published range.
Source: SEEK — Business Development Manager Salary in AU, August 2026 · Checked
The annual cost of an operations manager. SEEK's advertised full-time averages run from $91,769 to $132,125 by industry; the offer's figure sits inside that range, which is also roughly what a fractional ops manager costs a trade business for the equivalent attention.
Source: SEEK — Operations Manager Salary in AU, August 2026 · Checked
What a three-technician operator pays for field software. ServiceM8's published Australian plans are $29, $79, $149 and $349 a month; a three-tech book sits between the Premium and Premium Plus tiers once job volume and SMS are counted.
Source: ServiceM8 — published Australian pricing · Checked
What after-hours call answering costs at published Australian rates. Virtual Headquarters lists Virtual Receptionist 50 at $185 a month for 50 calls with excess calls at $3.89; a business taking roughly 300 calls a month lands just under the offer's figure on that price list alone.
Source: Virtual Headquarters — published call-answering pricing · Checked
A contract bookkeeper about one day a week. SEEK's advertised full-time bookkeeper averages are $61,633 to $65,725; a contract engagement carries no leave, super or desk, so a day a week bills to roughly the offer's figure.
Source: SEEK — Bookkeeper Salary in AU, August 2026, plus a stated day-a-week assumption · Checked
The top of the published Australian retainer band for a small local business in a low-competition market, which Rocket Agency's 2026 pricing guide puts at $1,500 to $2,500 a month. Hunter does not do an agency's job; what it displaces is the retention, reactivation and review-request work such a retainer usually carries.
Source: Rocket Agency — How Much Does a Digital Marketing Agency Cost in 2026? · Checked
The Australian Communications and Media Authority states that businesses paid over this amount in spam and telemarketing penalties in the eighteen months to July 2026. It is ACMA's figure about other businesses — it is not a saving Hunter delivers and no Hunter customer has avoided a fine.
Source: ACMA — published enforcement statements on spam and telemarketing · Checked
The penalty ACMA reported against Lululemon for order-confirmation and shipping emails that carried promotional links, which made otherwise transactional messages commercial in their entirety. ACMA noted it was the fifth such action in eighteen months. Quoted as ACMA's finding about another business.
Source: ACMA — published enforcement statements on commercial electronic messages · Checked
The maximum penalty for a body corporate for the intentional-underpayment offence in Fair Work Act s327A, inserted by the Closing Loopholes Act and in force from 1 January 2025. Quoted to explain why Hunter records evidence rather than asserting what an award requires — it is not a risk Hunter removes.
Source: Fair Work Act 2009 s327A, via the Fair Work Ombudsman · Checked
The date the Voluntary Small Business Wage Compliance Code took effect, having been declared on 6 December 2024. Where the Fair Work Ombudsman is satisfied a small business complied with the Code, it must not refer the conduct for criminal prosecution — which is why a dated record of who the operator asked, and what they were told, is worth keeping.
Source: Fair Work Ombudsman — Voluntary Small Business Wage Compliance Code · Checked
The cap on the payment provider's Australian direct-debit fee, which is what makes a bank debit cheaper than a card on a large annual plan. It is the provider's published fee, charged to the operator, not a Hunter fee.
Source: Stripe — published Australian BECS Direct Debit pricing · Checked
Figures we set ourselves
Our own pricing of what we deliver, our own service commitments, and the assumptions in the illustration. There is no third-party source behind these and we would rather group them separately than let them sit alongside the ones that have one. Marked with a dagger where they appear.
What the offer prices the sale-readiness scorecard at. No third-party market price for an equivalent Australian engagement has been verified, and none is asserted; the deliverable is a driver scorecard tracked over time, never a valuation.
Source: Hunter internal — the offer's own pricing of this deliverable. No comparable Australian engagement price is on file. · Checked
What the offer prices the winter-proof revenue kit at — the recurring-plan architecture, the book-ahead planner and the seasonal calendar. No third-party market price for an equivalent package has been verified.
Source: Hunter internal — the offer's own pricing of this deliverable. No comparable Australian engagement price is on file. · Checked
What the offer prices the done-for-you migration at — consolidating a previous system, spreadsheets and a ledger export into one book of customers, sites and history.
Source: Hunter internal — the offer's own pricing of this deliverable. No comparable Australian engagement price is on file. · Checked
What the offer prices the owner's weekly briefing at, over a year — the Sunday-evening summary of what the week did, what is at risk and what needs deciding on Monday.
Source: Hunter internal — the offer's own pricing of this deliverable. No comparable Australian engagement price is on file. · Checked
The review-request, SMS and online-booking subscriptions an operator stacks alongside field software. Published plans for review-request tools alone start around US$75 a month; no verified Australian price list for the whole stack is on file, so treat this line as an estimate.
Source: Hunter internal — an estimate of a typical tool stack. No verified Australian price list for the combined stack is on file. · Checked
The number of calls a three-technician operator misses in a month, assumed for the illustration. It is an input you can change, not a measurement of your business.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The share of texted-back missed callers assumed to book, for the illustration. Hunter has no measured conversion rate to publish and does not claim one.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The average value of a general pest job, assumed for the illustration. Your own average is the number that matters and the calculator takes it.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The number of quotes a three-technician operator issues in a month, assumed for the illustration.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The additional share of quotes assumed to close because they were followed up rather than forgotten. An assumption, not a measured lift, and Hunter publishes no measured lift.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The average value of a quoted job, assumed for the illustration, and higher than the average general pest job because quoted work skews to termite and commercial.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The number of lapsed annual inspections a three-technician book is assumed to hold that would rebook if asked. It depends entirely on the size and age of your database.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The assumed value of a rebooked lapsed inspection, for the illustration.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
Revenue assumed to be recovered each month from failed payments retried, cards replaced before they expire, and invoices chased on a ladder rather than when somebody remembers.
Source: Hunter internal — an assumption in an illustrative model for a three-technician operator. · Checked
The implementation window Hunter's team works to after the demo. The software itself reaches a working configuration in about five questions; the thirty days is the human work of moving a business across and switching each part of the Crew on.
Source: Hunter internal — the implementation window the offer commits to. It is a service commitment, not a measured average across customers. · Checked
A commercial decision about who we take on, not a rule the software enforces. Nothing in Hunter reserves, allocates or blocks a postcode, and there is no waitlist table. If yours is taken, we say so on the call.
Source: Hunter internal — a stated commercial policy. Deliberately not implemented as a system rule (ARCHITECTURE §6 D-06). · Checked
How long after the phone starts ringing an unanswered caller gets a text. Hunter dials the forwarded number with a 12-second timeout, which is deliberately shorter than the 15 seconds at which Australian carrier voicemail typically answers, so the missed call is detected rather than recorded as answered. Measured from the code path, not from a customer's phone.
Source: Hunter internal — the configured dial timeout in the missed-call path, read against published Australian carrier voicemail ring times. · Checked
Claims we do not make
The offer we sell promises some things that were deliberately not built the way they were written. Each one is listed here with the reason and what ships in its place. It is a strange thing to publish, and it is the most useful page on this site: everything else here is easier to believe once you can read this.
- An APVMA label compliance checker — is this product approved for this pest, at this site, at this rate.
- Why not: That asserts authority over a regulated direction. There is no public APVMA data feed, and a checker that answered from nothing would be worse than no checker at all.
- What ships instead: Hunter checks every application against the label data your business has entered, and tells you whose data it used and when somebody last verified it. Where you have entered nothing, it says it has nothing to check against — never that the application was fine.
- A report review agent that checks every report against the standard.
- Why not: Standards Australia licenses that text. Holding it is a reproduction problem and applying it is a competence claim.
- What ships instead: Hunter checks the contents a timber pest report is expected to carry — missing sections, empty required fields, placeholder text, photo coverage, unevidenced inaccessible areas, dates out of sequence. It does not check the report against the text of the Standard.
- Site-specific SWMS generation from job details.
- Why not: A SWMS is a work health and safety instrument. Auto-issuing one unreviewed moves the operator's duty onto their software, which helps nobody at an incident.
- What ships instead: Hunter drafts it. The SWMS is yours. The draft is watermarked, prefills only from the job and site records with each line attributed, leaves the hazard and control fields empty, and refuses to finalise without a named reviewer and a signature.
- A live valuation estimate with comparable transaction data.
- Why not: There is no licensed Australian source of pest-control transaction comparables, and shares in a private company are a financial product — a number aimed at that decision is a different regulated activity.
- What ships instead: Eight value drivers measured from your own records, each with the raw number, the method and the one action that moves it, tracked monthly so the product is the trend. A dollar figure exists only against a multiple you or your adviser supply.
- A payroll audit agent checking every pay run against the Pest Control Industry Award, with continuous Fair Work monitoring.
- Why not: Hunter never sees a pay run, holds no award data, and never will. An operator who believes Hunter is watching their exposure and therefore stops watching it themselves is worse off than before they bought.
- What ships instead: The evidence engine. Complete contemporaneous time records including travel and breaks; a dated record of who you asked what to pay, when, and what they told you; a prompt before the annual wage review; rectification tracking; and a time-records pack you can produce on demand.
- Route optimisation with dynamic re-optimisation as the day changes.
- Why not: Hunter's own site records that this exact claim was removed as untrue and cost a demo. Re-asserting it would reverse a documented decision.
- What ships instead: Suggest a better order — a proposal showing the drive time and distance before and after, with the assumption behind both printed under the figures. Nothing in the diary moves until a person accepts it.
- An autonomous outbound calling agent working the back catalogue.
- Why not: An AI-voiced commercial call is a telemarketing call under the Australian rules, with no carve-out. Hunter cannot wash a list against the Do Not Call Register, and a runaway routine dialling a thousand people is the failure mode that ends a product.
- What ships instead: Calls are placed one at a time and every one needs a person to approve it. Hunter refuses any number with no relationship already on file, so it cannot cold call. Outbound calling is not sold on this site until it has been verified against a real Australian number.
- A Sunday night push notification on the owner's phone.
- Why not: There is no push infrastructure in Hunter and none is being built — it is a website in an app shell, not a native app.
- What ships instead: Email and SMS, both idempotent, with per-digest control and a Sent tab that shows the words that actually went out. Sunday evening, on your phone, is true of a text.
- GST funds swept to a separate account automatically.
- Why not: Moving a customer's money is a banking-rails and licensing posture Hunter does not have. There is no rail, no authority and no account.
- What ships instead: A calculated set-aside: what to put aside this quarter and how far short you are. Hunter does not move money. The transfer is yours to make, and the page says so before it shows you a number.
- Automated categorisation and reconciliation into Xero or MYOB.
- Why not: There is no MYOB connector and inventing one would contradict Hunter's own integrations page.
- What ships instead: Xero and QuickBooks Online sync both ways, including credit notes, per-line tracking and duplicate matching. MYOB is not supported. We would rather you read that here than find out after you have migrated.
- Contractor management platform integration — Rapid, Avetta, Cm3 and similar.
- Why not: Every one of these is a document-upload portal with a partner-gated API. There is no integration and none is invented.
- What ships instead: Hunter owns the renewal clock, which is the part that actually turns a crew away at the gate: the registration, every document it demands, and whichever runs out first. It does not log in to them; nothing does.
- Enterprise chain-of-custody documentation for major retail supply chains.
- Why not: There is no research on file about what such a supplier audit actually demands, and a sentence naming a retailer's programme would assert that Hunter satisfies a specification nobody here has read.
- What ships instead: A generic, append-only handover trail: who had the sample, when, sealed with what, and who signed for it — in a sequence that cannot be reordered after the fact.
- Bank feed and automatic reconciliation into the ledger.
- Why not: That belongs in the accounting system, and duplicating it would create a second version of the truth about the bank.
- What ships instead: You type the opening balance and Hunter shows it with the date you entered it for. The forecast covers the money that moves through Hunter, and names on the page what it excludes.
- Ad platform integration so acquisition cost calculates itself.
- Why not: There is no ad connector, and building five of them is a different product.
- What ships instead: Enter what you paid a channel and Hunter divides it by the customers that channel actually produced. Where you have not entered spend, the cell is empty rather than guessed.
- Chat-based booking on the website and on Google Business Profile.
- Why not: There is no Google Business Profile booking surface available to Hunter.
- What ships instead: A brandable booking page with real availability, deposits and confirmations, plus a one-line embed snippet for your own website. Adding the link to a Google profile is something you can do yourself; it is not an integration and we do not describe it as one.
- A white-labelled pre-purchase product to hand to real estate agencies.
- Why not: The agency-facing ordering surface is a second product with its own logins, and half-building it would be worse than not building it.
- What ships instead: Send work out under a second name. Set up a brand — name, colour, reply-to, footer — put a customer on it, and their quotes, invoices and reports go out as that business. On the white-label plan, our mark comes off them entirely.
- A service summary with the photos, emailed on completion.
- Why not: Hunter's outbound email does not carry images, deliberately — an allowlist that admits image tags is an allowlist that admits tracking pixels.
- What ships instead: The customer gets a private link. The page carries the work done, the treatments, the findings, the recommendations, the photos and any warranty. The message itself stays transactional, and nothing may append an offer to it.
- Pre-review feedback capture that intercepts unhappy customers first.
- Why not: Selectively soliciting positive reviews is against the review platforms' own policy and has been litigated here. The penalty lands on the operator's business profile — the lead flow this product exists to protect.
- What ships instead: Everyone is asked for a review, unconditionally. Separately and unconditionally, everyone is asked how the visit went, and a poor answer raises a task carrying the job's photos, chemicals and checklist. A request can be held for at most a fortnight against a named open problem, and then it sends anyway.
- Marketplace leads called within sixty seconds.
- Why not: The connector is an email predicate, not an API. The delay between the marketplace creating the lead and its email arriving belongs to them, and off-platform contact is an unchecked question of their terms.
- What ships instead: Hunter starts the moment the lead email lands, drafts the first reply against the response time you set yourself, and shows you anything left hanging. The clock it reports is our own time to first touch.
- A live APVMA registry lookup inside the product.
- Why not: The register is a search page, not an interface, and scraping a regulator's registry is brittle and an unchecked question of their terms.
- What ships instead: Hunter gives you the deep link, you paste back what you found, and it stores it with the source address, the date and who pasted it. The provenance is identical and a human always saw the page.
- A weather-aware scheduler on the Bureau's feed.
- Why not: The Bureau publishes no supported public interface, and the keyless alternative's free tier is not licensed for commercial use.
- What ships instead: An advisory weather strip over a provider seam, which flags the days ahead that look wet where you have work booked. It never moves anything for you, and until a licensed provider is chosen it says on its face that the forecast is a stand-in.
- GPS and telematics with after-hours vehicle movement alerts.
- Why not: There is no hardware in the van and no telematics integration. Claiming one is the kind of mis-sale discovered on day two.
- What ships instead: Movement recorded by the Hunter app on the technician's own device, while that technician has location sharing switched on — off by default, and off is the safe setting. Distance is straight-line between pings, and every surface says so.
- Batch calling the back catalogue.
- Why not: Batch dialling bypasses quiet hours, do-not-contact, the trust dial and the calling-hours rules — every guard the product exists to enforce.
- What ships instead: One call at a time, through the full ladder, under Hunter's own routines. Slower on purpose.
Found something here that looks wrong, or out of date? Tell us and we will check the source again — a figure whose source has not been re-checked within a year fails our own build, which is the only mechanism that reliably keeps a page like this honest.
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