The AI ops manager for Australian pest control

Hunter's Ops Manager is the one an owner buys for themselves. Procedures drafted from what your crew actually does; approval thresholds so only exceptions reach you; a diagnostic that says whether leads, conversion, capacity or retention is the constraint, with the arithmetic shown; callback root causes by technician, job type and product; and a dated plan to get off the tools whose milestones tick themselves on a measurement.

Last reviewed

Replaces a fractional operations manager. Employing somebody to do this work in Australia costs about $110,000* a year — which is what the figure is, not what we charge.

What the Ops Manager does

  • Procedures drafted from your actual job data

    Hunter reads your completed jobs, the checklist steps your crew actually ticks, the callbacks and the corrective actions, and writes the first draft of the procedure — stating those counts as its evidence. You edit it and publish it, and publishing is approval-gated and records a named person. It never publishes itself, and the draft says on its face that nothing in it is a regulatory requirement.

  • Approvals, so only the exceptions reach you

    Thresholds you set, on discounts, refunds, credit notes and the actions you would rather see first — with role scoping so an owner is not asked to approve their own work, and the strictest matching rule winning. Everything below the line just happens.

  • It handles the routine and briefs you on the rest

    Routines are the substrate the whole product runs on — scheduled or triggered by an event, gated on a signal so they cost nothing when there is nothing to do, and clamped by a trust dial that starts by drafting and earns the right to send. Everything else is a notification you can read later.

  • The business on one screen, without touching it

    One screen, one tap from anywhere: what needs a person, what is booked, what has been invoiced and paid, what is at risk. Ask the same question from the ute and you get the same numbers — there is one implementation per figure and both the screen and the agent call it. That is the differentiated claim, and it is literally true: every competitor's dashboard and every competitor's chatbot are separate systems that routinely disagree. The tiles are current as of the moment you opened it; three of them read an overnight snapshot and print the date they were measured.

  • A dated plan for getting out of the day-to-day

    Off the tools, then off the phone, then off quoting — three goals with dated milestones. The milestones that matter complete on a measurement rather than on a tick: owner labour minutes falling to zero over a month, owner-answered calls reaching zero, quotes authored by the owner reaching zero. A measured milestone has no done button and cannot be ticked by the agent. Nothing on this screen refers to selling the business or what it might be worth; that is a different surface with its own rules.

  • What is actually holding the business back

    Leads and their trend, quote conversion, capacity utilisation, repeat rate and average job value, each tested against a stated threshold, producing one verdict: leads, conversion, capacity, retention or price. The arithmetic is deterministic and shown, so you can disagree with it — the model narrates the answer and may not produce it, re-rank it, or name a constraint the arithmetic did not name. The narrowing: it is a weekly snapshot plus a fresh measurement whenever anybody opens it, not a continuously running analysis, and opening the report never silently manufactures history.

  • The run sheet telling you when to hire

    Booked hours over rostered hours, with the backlog and how far out your first free slot is. Two narrowings, both on the screen: where a technician has no working hours entered, the row is measured against an assumed week and says so, and the recommendation only reaches hire after three consecutive weekly snapshots above the threshold — so a busy fortnight cannot become a hiring decision. The reverse direction is deliberately asymmetric: quiet weeks produce 'there is more capacity than work', never a suggestion about anybody's employment.

  • Callback root causes, by technician, job type and product

    A callback is linked to its original job, given a root cause, and reported across all three dimensions. This is the single most useful quality number in a pest business and almost nobody records it, because the callback gets done as a favour and never written down.

  • Warranty exposure, and a reserve for it

    What cover is in force, what it is ending, and a monthly reserve computed from the claim rate your business has actually seen — recorded against the month and never restated afterwards. Two things it does not do: it does not model what a warranty costs to honour, because the exposure figure is the sum of your own per-warranty estimates, and with no claim history at all the reserve is zero rather than a percentage somebody invented. It moves no money and opens no account.

  • The relationships belong to the business

    Calls, texts and email land in one inbox against the contact rather than on a technician's personal mobile — and grouped by the person, so somebody's web enquiry and their reply to your email are one conversation rather than two. When a technician leaves, the customer relationship stays.

  • A watch on the rules that affect your products

    You install the searches that matter — the pesticides register, your state's rules, the termite standards, the workplace chemical guidance — and Hunter re-runs them on each watch's own frequency, telling you what looks like it moved with a link to the page it came from. It never edits a compliance rule in your account: a change that needs action raises a task for a human. There is no regulator feed, no completeness claim, and never a summary without its source, because a regulatory claim with no source is a rumour.

    What we do not claim

    The offer originally promised: A live APVMA registry lookup inside the product. The register is a search page, not an interface, and scraping a regulator's registry is brittle and an unchecked question of their terms.

The owner is the constraint, and everybody knows it

By the time a pest business has three technicians, the owner is quoting in the evening, answering the phone in the ute and approving everything. The business cannot grow past them and cannot be sold without them.

The Ops Manager exists to make that measurable and then to shrink it. The extraction plan is three goals — off the tools, off the phone, off quoting — with dated milestones, and the important ones cannot be ticked. Owner labour minutes have to actually reach zero over a month. Owner-answered calls have to actually reach zero. Quotes authored by the owner have to actually reach zero. Hunter re-measures and closes the milestone, or it stays open.

That refusal to let somebody mark their own homework is the whole point. Everybody who has tried to get off the tools has ticked that box before.

The diagnostic, and why the arithmetic is on the page

There are only five things that hold a business like this back: not enough leads, not enough of them converting, not enough capacity to do the work, not enough customers coming back, or prices that are too low. Hunter tests each one against a stated threshold, from your own records, and names the constraint.

The model narrates the answer. It does not produce it, cannot re-rank it, and may not name a constraint the arithmetic did not name. That is deliberate: the credibility of this report comes from being checkable, and 'the AI works out what is holding you back' is a much weaker sentence than 'here are the five numbers and here is the one that failed'.

It is a weekly snapshot plus a fresh measurement whenever you open it — not a continuously running analysis, and we do not describe it as one. Opening the report never quietly writes history, which is why last month's snapshots still say what they said last month.

  • Five candidate constraints, each with a stated threshold
  • Measured from your own records, with the numbers shown
  • The model explains the verdict; it never decides it
  • A weekly snapshot, plus a fresh measurement on every open
  • Hiring is recommended on a run of weeks, never on a busy fortnight

What reaches you, and what does not

The point of this role is that most things stop before they get to the owner. Here is where the line sits.

SituationWhat happensDoes the owner see it?
A discount inside your thresholdIt just happensIn the activity log, if they look
A discount above itIt waits for an approvalYes, in the approvals queue
A routine wants to send a first-time messageIt drafts and waitsYes, as a draft to review
The diary has been full three weeks runningA hiring signal, with the utilisation and the backlogYes, in the Sunday briefing
A regulatory search turns something upA task, with the link to the page it came fromYes, and never without the source
A callback is loggedIt links to the original job and gets a root causeIn the weekly numbers, not as an interruption

Common questions

Is the growth diagnostic updated continuously?
It is a weekly snapshot plus a fresh measurement every time somebody opens it, which we would rather describe accurately than call real-time. The verdict is deterministic arithmetic over your own records against stated thresholds, and the model is only allowed to explain it.
Will Hunter tell me to hire someone?
It reports a pattern — utilisation, the backlog, and how far out your first free slot is — and only reaches a hire recommendation after three consecutive weeks above the threshold. Quiet weeks produce 'there is more capacity than work', never a suggestion about anybody's employment, and there is no per-technician recommendation at all.
Does the extraction plan help me sell the business?
No, and nothing on that screen refers to selling, to what a business might be worth, or to whether now is a good time. It is a dated plan for getting out of the day-to-day. The sale-readiness scorecard is a separate surface with its own strict rules about what it may and may not say.
Does Hunter monitor regulatory changes for me?
It re-runs the searches you installed and tells you what looks like it moved, always with a link to the page it came from. It has no regulator feed, makes no claim to be complete, and never edits a compliance rule in your account — a change that needs action raises a task for a person to read.

Want to see this one on your own book?

We take one pest control business per postcode, so the demo starts with whether yours is open.

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